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Enlightenment of Change

Aug 1, 2022

I believe we all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens within them and the journey they take us on. But somehow in business, I think, we get a disconnect between storytelling and our brand. 


Like me, I am sure many businesses spend tons of money on marketing, believing that it will make a difference. Sometimes I feel like we are missing the greatest marketing advantage each of us has…and that is telling our story…our unique story that could resonate with more potential customers and clients.


The fact is businesses need more than marketing, we need storytelling of our brand.


Connie's motivational quote for today is by – Laura Holloway, “Storytelling is our obligation to the next generation. If all we are doing is marketing, we are doing a disservice, not only to our profession, but to our children, and their children. Give something of meaning to your audience by inspiring, engaging, and educating them with the story. Stop marketing. Start storytelling.”




About Paul Furiga: 

Paul’s book, “Finding Your Capital S Story: Why Your Story Drives Your Brand,“ takes you on a journey to understand the research and history of how storytelling is scientifically, biologically, and historically the best marketing you have available to you.


Paul has written and edited 20,000 stories as a journalist, covering everything from murders to the White House. When he moved into the agency side of the marketing world, he spent a few years at Ketchum, long known as one of the world’s top PR firms.


And for the last 20 years, he has led his own firm, WordWrite, where storytelling is the linchpin of the offering and its client’s success. Paul’s book, “Finding Your Capital S Story: Why Your Story Drives Your Brand,”  reveals all the elements necessary to develop your own story and how to share it so that you can differentiate yourself in the market from your competitors.


How to Get in Touch With Paul Furiga: 




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