Preview Mode Links will not work in preview mode

Enlightenment of Change

Oct 12, 2020


Subscribe and listen to Enlightenment of Change on your favorite podcast streaming service or on YouTube.  New episodes post every Monday – listen to Connie dive into new sales and business topics or problems you may have in your business.

Connie’s motivational quotes for today is by Ann Handley

Good content isn't about storytelling.  It's about telling a true story well.

Since writing my book and having hit #1 International Bestseller, I believe everyone has a story inside of them.  More importantly, your story may be what you need to get more business.

Are you a business and leader and do you think you need to understand why using a story is so important for your branding?  What might a story do for you as a marketer?  What does a business leader need to do to write a book?  So many questions and in the next 30 minutes we will answer all of them!

Check out these highlights:

Why writing a book as a business owner bring you greater credibility & visibility – 4:50

Easily write your book using technology to record versus typing your book – 7:56

A story arc even for a business book – 14:18

Write in the service of your client – 20:10

Using your story to build your brand, grow client relationship, and serve more people (win/win situations) – 22:08

Vulnerability captures your audience and builds your credibility, empathy for the reader, and be inspiring to the reader – 25:50

Calling all business, life and health coaches – 29:00

Change your negative mindset to a positive one and write your book – 31:50

Free Downloadables – 35:50

About Richelle Wiseman:  

Richelle has been a professional writer with her own communications company for over 20 years.  She has just launched her first online course: Accelerate Writing Your Business Book: Create a Story Arc Outline.

How to get in touch with Richelle:



Stalk me online!


Podcast Website:

Connie’s #1 International Bestseller Book – ESP (Easy Sales Process): 7-Step to Sales Success:

Download Free Communication Style Assessment:

Connie’s ESP (Easy Sales Process) MasterClass:


The post Using Your Story to Support Your Executive Brand appeared first on