Apr 27, 2026
In today’s episode, you’ll discover:
- The single biggest mistake C-suite leaders are making that you don’t even know you’re making.
- How CEO’s and Executive teams can turn company culture into a competitive advantage.
- How to align, lead, behave, and converse—using a model called the ABC Practice of Leadership: Attitudes. Behaviors. Conversations.
To support these three takeaways, I chose a quote from Walt Disney:
"Of all the things I've done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal."
About David Deane-Spread:
David Deane-Spread is a leadership advisor, former military officer, and founder of Metattude, where he helps CEOs and executive teams turn company culture into a competitive advantage. For over 25 years, David has worked with more than 150 CEOs and boards across Australia, the UK, and beyond, helping them align how they lead, behave, and converse—a model he calls the ABC Practice of Leadership: Attitudes. Behaviors. Conversations.
How to Get in Touch with David Deane-Spread:
Website: http://metattude.com/
Email: david@metattude.com
Gift: https://metattude.com/shop/
Stalk me online!
Linktr.ee: https://linktr.ee/
Communication Style Assessment
(CSA)™: https://changingthesalesgame.
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